Our Top Five Branded Halloween Videos
by Dane Cobain at October 28, 2016
Halloween: the spookiest day of the year. It’s an excuse for kids to dress up as ghouls and ghosts to scare the pants off their neighbours in exchange for confectionery.
It’s been celebrated for thousands of years by pagans and Christians alike, and while we now associate it with trick or treating and jack-o’-lanterns, Halloween started out as All Hallows’ Eve, the first of the three days of Allhallowtide, which are dedicated to remembering the dead.
And while we’re all for an excuse to kit ourselves out in fancy dress, it’s not just fun for consumers. In fact, thanks to Halloween’s popularity in North America, it’s become one of the more commercial of the religious celebrations, and brands have been keen to take part in the fun throughout the years.
And so today, we’re going to take a look at our five favourite Halloween campaigns. Read on to see what we picked – if you dare…
5) Takis: Zombie Brain 
This tortilla chip manufacturer asked fans to donate their brains by placing their finger on the screen while watching a YouTube video. The video comes to life around the user’s finger, and Takis promised to give “muchos Takis” to one “brainsome lucky fan” if they reach 1 million zombies.
4) Ford: Spooky Halloween Car Wash Prank 
Ford asked 30 strangers to stop at a car wash on the way to a filmed test drive. But this wasn’t any old car wash – their high-budget prank video used prosthetics and visual effects to fool people into thinking they were being attacked by zombies as their cars passed through
3) Tesco: The Spookermarket 
Trick or treat! Tesco got into the Halloween spirit by creating a haunted supermarket, filled with trollies which moved by themselves, clocks with hands that whizzed around and actors dressed up in spooky costumes jumping out at people.
2) Target: The House On Hallow Hill 
Target’s impressive interactive campaign uses 3D video and a short story line to send you chasing after a raven that stole your phone and fled into a haunted house. Users are presented with a choice of locations to explore and can use their mobile devices for a more immersive experience.
1) The Heart & Stroke Foundation: TheUndeading 
Canada’s Heart & Stroke foundation used Halloween to raise awareness of live-saving CPR techniques by creating a stunning zombie-fest with a surprising ending. In the ad, a young woman collapses of a heart attack while running from the undead. Viewers are shown the correct way to respond when someone has a heart attack, as well as what happens when you get trapped by a horde of hungry zombies.
fst senior filmmaker Matt Sears keeps himself busy out of hours by making movies. If you’re looking for a scare this Halloween, you’ll do no better than his award-winning horror short, I Heard it Too.
Over to you:
Do you celebrate Halloween? What are your plans for marking the occasion? Let us know what you think by tweeting @thisisfst.