Forest Holidays, famous for their beautifully crafted cabins, approached fst to engage and educate their guests on the health and safety regulations for using their hot tubs. Bizarre, we know!

As we knew the guests were going to use the in-cabin entertainment system on arrival to claim the WiFi password, we decided to use this to our advantage.

To ensure that every customer watched the video, which was designed to guarantee their safety when using the hot tub, we created an engaging animation in the style of a movie trailer.

To make the video accessible to all ages, we created two friendly squirrels called Chester and Hazel, to take viewers through the hot tub’s safety precautions. The grown-ups like it and the little ones love it, making it the perfect way to educate and entertain at the same time.

Since the video has been installed into all cabins across every Forest Holidays location, the operations team has reported far fewer issues with the hot tubs, and visitor engagement and understanding of the regulations has improved.

And Chester and Hazel live on – Forest Holidays are considering producing the characters as soft toys to sell in their Forest Retreat, all thanks to the success of the animation!


If your holiday is like a movie, you should be able to watch the trailer first – that way, you can get excited about it.


Josefina Franci, Creative