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Brand

Harness hate and give yourself a reason

If lockdown taught me anything it’s that the brands that have a very concrete purpose were able to pivot quickly…

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Culture

Virtual high five. We’ve hit the best in Singapore creative agency list!

Some virtual high fives this week when we got the news that we’ve been featured in the Best In Singapore…

Society

If all you know is my womanhood, then you don’t know enough

Each and every brand today strives to engage with their target audience on their own turf – attempting to break…

Campaign
Culture

Should you be cutting your marketing budget?

Abi works at strategic digital agency Rawnet and has kindly shared with us her views on marketing in todays reality….

Culture

Colour | Create | Escape

We’re all faced with a great many challenges at present. One such challenge is to find positive ways of occupying…

Culture
Society

Crisis as a driver for creativity and connectedness

With the global pandemic forcing a complete restructure of how the entire world lives, works and interacts, let’s explore where…

Culture

Forge a lasting culture in the fires of crisis

“If you did not want much, there was plenty”. This is Harper Lee’s description of the fictional Maycomb County in…

Culture

A new chapter for fst: Change is the catalyst for progress

There is a certain set of environmental conditions that need to be in existence in order for any business to…

Brand

Breaking Brand | Evaluating Your Brand

I think one of the things that makes the very idea of brand and the value of it so intriguing…

Society

2020 Trend Predictions

Welcome to our industry predictions for 2020! What a rollercoaster year of change it has been. As we enter a…

Culture
Society

Learning to Cope-nhagen

With fst’s new benefits package in place, I had the opportunity to expand my knowledge and experience of the world,…

Society

Pitching for fairness

I feel like there is always a debate raging in the industry about whether anyone should pitch, whether it’s fair…

Culture

Books that changed our lives

A person’s relationship with a book is a unique and intimate one. At certain points in our lives, under a…

Brand
Society

People do care about brand and why shouldn’t they?

“Despite the design industry’s obsession with brand, in the real world, nobody’s really bothered. People don’t have a passion for…

Brand
Campaign

Noise to cut through the noise

Is ‘audio branding’ a necessity in today’s Alexa-powered world? Sound identity, audio branding, sonic logos and even the ‘mogo’ (don’t.)….

Brand
Society

How can technology improve your brand?

In an increasingly digital world, technology makes it possible for businesses to do more with their brands. Emerging technologies are…

Culture
Society

Apps we can’t live without

In an age where apps are omnipresent, which ones are we really attached to? That’s the question we posed, the…

Society

Bringing value to Fintechs

Bringing value to Fintechs – Q&A with Juan Sanchez  Juan Sanchez has been working with clients in the ever-changing world…

Culture

The truth revolution

I once worked with a consultant who said, “There are two milestones in life. One is the day you are…

Society

The car of the future

What will cars be like in the future? Will we be flying through the air, navigating skyscrapers and cutting through…

Culture

Onions are not the only veg

Being a marketer at fst Whatever you do, don’t Google “what is a marketer?” – it’s depressing beyond belief. “A person…

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    fst is a strategy-led design agency that solves business problems to build the brands of the future. 

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