Faced with the challenge of creating UK-wide unity in the game of cricket and growing participation, the England & Wales Cricket Board (ECB) created a game-wide strategy to increase engagement across all aspects of society. We were asked to develop a way to effectively communicate this strategy and put plans in place to achieve its objectives over the next five years.
We created the concept of CRICKET UNLEASHED, aimed at shaking up perceptions of cricket and galvanizing everyone within the game to stand up and make a positive difference.
We created a ‘layered’ look and feel to brand CRICKET UNLEASHED and engage with our audience. By working closely with ECB, we created an interactive website to host the strategy, allowing users to easily delve into areas of particular interest.