The Nine Group was going to market with a new IP hosted telephony service. The product offered businesses freedom from expensive and cumbersome telephone server equipment, while maintaining the very highest call clarity wherever calls were being made and received. Nine asked us to create a distinctive brand to differentiate the service from the competition.
The competing brands focused heavily on the technological aspects of their product – an approach that we didn’t feel was right for Nine’s target audience. We wanted to create an engaging and persuasive, yet personable brand that was easy for customers to understand and engage with.
We created EVE. By giving the product a human personality with accompanying creative that is both calm and serene, we made the brand more approachable and allowed it to standout in the marketplace. The highly personable and interactive nature of this brand allowed us to truly engage with the user and communicate the intelligence behind the product.