i2c is a highly successful payments innovator, with an industry-leading processing platform. However having focussed on software development rather than brand and marketing, i2c is relatively unknown in the space, despite its size and success.
The marketing team at i2c had been working on a brand positioning ahead of a planned brand awareness campaign aimed at tackling this problem. With i2c’s unique ability to create products with very few barriers or compromises, the positioning created was “the choice of product visionaries”.
This positioning places the emphasis on our specific target audience, payment innovators that have a vision for a product and that need the right processing partner to bring that vision into reality.
We set to work creating a range of creative concepts that were sympathetic to the execution of the i2c website as the brand will shortly be under development. The chosen concept is illustrative in style, highlighting the global nature and universality of the brand. With the headline “Behind every innovation there’s a visionary” it is also directly linked to the positioning of product visionaries, focussing in on that moment of inspiration and idea development.
The campaign will be distributed via digital channels, in conjunction with a series of “product visionary” case study videos, featuring i2c clients.