After the UK government invited telecommunications companies to tender for the Emergency Services Network (ESN), O2 approached us to help develop a marketing and communications strategy to support their bid.
One of our key insights was to see O2 demonstrating its commitment to the emergency services through its actions. To do this, we worked with O2 to negotiate partnerships with four volunteer organisations:
The National Search and Rescue Dog Association (NSARDA)
Community First Responders (CFRs)
Nationwide Association of Blood Bikes (NABB)
Lowland Rescue (ALSAR).
We created a bespoke communications programme for each organisation, based on their specific needs. This activity increased awareness of their life-saving work and supported O2’s ESN Public Sector bid – delivering invaluable insight to enhance the effectiveness of O2’s technology, network and customer service.