
Ideas Happen Here
Year
2025
Brand
RBC
The ask:
A campaign to build trust, loyalty and positive brand advocacy for RBC
The hook:
RBC understand that every individual is unique and their ideas are an extension of that
The idea :
Ideas Happen Here







LET’S STRIKE
A MATCH
London
Hannah McCracken
hannah@thisisfst.com
Miami
Alex Cleveland
alex@thisisfst.com
Singapore
Danica Burke
danica@thisisfst.com