CS RBC Ideas Campaign Intro Visual new

Ideas Happen Here

Year

2025



Brand

RBC



The ask:
A campaign to launch the “Ideas Happen Here” global brand platform across the Caribbean, continuing to build brand advocacy and loyalty

The hook:
RBC understands that every individual has their own ideas, hopes and dreams. Their job is to help make them happen

The challenge:
Connect with all the diverse cultures of the Caribbean whilst also demonstrating the infinite possibilities of human ideas

The idea :
Utilise the versatility of AI to showcase and celebrate human uniqueness, without the necessity for multiple shoots across multiple locations

P777 IHH Static Visuals ShoppingKey Visual
CS RBC Ideas Campaign Visual E ALTERNATIVE
CS RBC Ideas Campaign Visual C
CS RBC Ideas Campaign Visual D
CS RBC Ideas Campaign Visual B
CS RBC Ideas Campaign Visual E
CS RBC Ideas Campaign Visual F

LET’S STRIKE
A MATCH



London

Hannah McCracken
hannah@thisisfst.com

Miami

Alex Cleveland
alex@thisisfst.com

Singapore

Danica Burke
danica@thisisfst.com