Ideas Happen Here
Year
2025
Brand
RBC
The ask:
A campaign to launch the “Ideas Happen Here” global brand platform across the Caribbean, continuing to build brand advocacy and loyalty
The hook:
RBC understands that every individual has their own ideas, hopes and dreams. Their job is to help make them happen
The challenge:
Connect with all the diverse cultures of the Caribbean whilst also demonstrating the infinite possibilities of human ideas
The idea :
Utilise the versatility of AI to showcase and celebrate human uniqueness, without the necessity for multiple shoots across multiple locations
LET’S STRIKE
A MATCH
London
Hannah McCracken
hannah@thisisfst.com
Miami
Alex Cleveland
alex@thisisfst.com
Singapore
Danica Burke
danica@thisisfst.com