Portfolio

Main Stickers

A pair of wind-up chattering teeth with large cartoon eyes, with the text LESS SAY MORE DO written below in a handwritten font.

A sticker of a laptop on fire with the text DEATH BY PPT on the screen.

A round pink sticker featuring a red smiley face in the center, surrounded by the text PROUD PARENTS OF A B2B MARKETER.

Untitled-6

A blue floppy disk illustration with the text LESS SAAS, MORE SASS written on the label, featuring four hearts each containing a letter spelling SASS.

Untitled-7

Orange poster with the text MY OTHER AGENCY IS A PRIUS featuring an illustration of a hand holding a coin labeled fst.

Untitled-8

A graphic with a pink header reading SCHEDULE REMINDER and a red body reading WORKING 95-5 with an OK button.

Untitled-9

The text IF WE DONT is displayed above the text WHO WILL? in blue, bold, sans-serif capital letters.

Untitled-11

A blue ghost character with a smiling face and white sneakers, with the text ROI TIL I DIE arched above it.

Untitled-12

A logo featuring the text B2B in black, next to a black star and ring design, all set against a bright teal background.

Untitled-13

Sticker featuring a black line-art globe circled by a ring and a star, with the text THINK GLOBALLY arched above, all on a neon green background.

Untitled-14

A bright orange cartoon hand making a peace sign, with the letters RW written in black lines across the palm.

Untitled-16

A tilted yellow torus with a black grid pattern.

Untitled-17

Graphic with a bright green background, the text MADE YOU LOOK in a wavy black font, and a cartoon face with two vertical oval eyes and a wide, grinning mouth.

A cartoon black sphere character wearing sunglasses and a beanie, riding a green skateboard with B2B written on it.

A cartoon Grim Reaper in a rubber-hose animation style, waving with one hand and carrying a scythe labeled with the words dull work.

new2

A cartoon slice of toast with a sad face, topped with red jam, with the text How long til lunch.

lunch

Yellow circle featuring a sad smiley face and the repeating text, WHERE DID ALL THE JOY GO?

Cartoon bomb character with a happy face, wearing gloves and shoes, with the letters fst on one shoe.

Untitled-5

Pink bubble-letter text that reads DREAMS COME TRUE next to a smiling face icon, both outlined in red.

stickers PNG 1

Red heart sticker with a pink outline, featuring the text SELF LOVE CLUB in a retro font surrounded by small yellow stars.

stickers PNG 2

A cartoon donut character wearing a baseball cap stands between the red letters R and I, with the text FRESHLY BAKED EVERYDAY arched above.

stickers PNG

Sticker with the text HELPS YOU GROW above a cartoon flower in a pot with a FST starburst icon.

Cartoon sticker of a smiling ice cream cup with arms and legs giving a thumbs up, topped with a cherry and a wafer, with the text WHY CHOOSE VANILLA? arching above it.

stickers PNG 4

The word MARKETING written in a jagged, black metal style font, with the words business - business in a simple sans-serif font above it.

stickers PNG4

A red and white name tag that reads HELLO I AM Nailing it.

stickers PNG2

Blue vintage mobile phone with a screen displaying the text brb g2g do this rfp.

A yellow starburst-shaped sticker featuring a sleepy cartoon face and the text WE JUST COULDNT HELP IT! in a circle.

A circular black emblem featuring a central eye icon with a star pupil, surrounded by the text To be or not to be-to-be? That is not a question. in white gothic lettering.

stickers PNG 3

A red soda can with the text FULL FAT Campaigns in white.

A sad red cartoon character with a disappointed expression, sitting on the ground with the text MY CLIENT HURT MY FEELINGS arched above it.

stickers PNG 5

A yellow luchador mask with purple stars and the text El KPI Asesino curving underneath.

A hand holding a blue toy handgun with the text OPEN THE BRIEF written to the left.

A red squeeze bottle labeled B2B HOT SAUCE with a heart shaped burst coming out of the top.

Two boxers facing each other in a ring, labeled Brand and Performance with VS in the center.

stickers PNG 6

Davey Awards 2025 Gold Winner badge with dark blue text on a yellow geometric shape.

Davey-Gold-bug-2025

Davey-Silver-bug-2025-1

A person with short hair looking over their shoulder against a bright blue background, with the Visa logo overlaid on their cheek.

Artboard 12

A woman holding a smartphone against a bright blue background with the text, Gaps in your system let anyone see in.

fst Website Case Study Visa ProtectCS Visa Protect Intro Visual

B2B Payments Campaign Case Study: Visa Protect | FST

Visa Protect

UPS shipping label featuring a QR code, barcode, and the text On time, under budget. Win win. above a photo of a person using a tablet in a warehouse.

UPS Thumbnail

UPS shipping label with text reading Its finally happening. Our first order for Europe. Thisll be big for us, I can feel it. and a photo of a man looking at a tablet, next to the UPS logo and the slogan Its never just a shipment.

UPS Billboard Mock v2

B2B Logistics Marketing Case Study: UPS | FST

It's never 'just a shipment'

A blurred portrait of a person with the word expereo centered in white text.

Artboard 11

A motion-blurred, close-up portrait of a persons face against a blue background.

CS RBC Ideas Campaign Intro Visual

Telco & Connectivity Campaign Case Study: Expereo | FST

Speed of life

A person with curly hair wearing a floral and red-and-white gingham dress stands in a city street, with the RBC logo centered over their back.

CS RBC Ideas Campaign Intro Visual new

A woman in a floral and gingham dress walks across a crosswalk in Times Square, surrounded by tall buildings and city traffic.

Brand Campaign Case Study: RBC Ideas Happen Here | FST

Ideas Happen Here

An older woman with grey hair in rollers and red glasses sits in a cream armchair, with the text Honeywell Home centered over the image.

fst site tile honeywell

An older woman with hair rollers and red glasses sits regally in a white armchair, wearing a patterned top and dark trousers.

CS RESIDEO Intro Visual

Built Environment Campaign Case Study: Honeywell Home | FST

Got It

Close-up of a person with a surprised expression, with the word VISA overlaid in the center.

Visa

A person with red hair looking concerned with the words Oh No overlaid on the image.

01 Header

B2B Financial Services Campaign Case Study: Visa | FST

Insurance Benefits

Peace Of Mind

A woman in a uniform plays a grand piano in a warehouse, with the Rentokil logo overlaid in the center.

fst site tile rentokil

A man in a white bathrobe, wearing a face mask, eye cucumber slices, and headphones, relaxes in a massage chair in the middle of an office.

CS RENTOKIL Visual A

Facilities Management Campaign Case Study: Rentokil | FST

Always On Watch

A man wearing a baseball cap and a black t-shirt with the Ciena logo and text reading The New Standard.

Ciena

Two men stand beside a large computer server rack with the text Always defining The New Standard overlaid in the center.

00 Cover 1180x1480

Telco & Connectivity Marketing Case Study: Ciena | FST

Always Defining The New Standard

A white rabbit sitting inside an open black suitcase featuring the word thredd in white text.

thredd thumb

A white rabbit sitting inside an open suitcase on a hotel bed.

CS THREDD Intro Visual

Payments Brand & Campaign Case Study: Thredd | FST

Revealing Payments Magic

A middle-aged man with a gray beard and glasses smiling while sitting at a table with the RSA logo superimposed over his chest.

Two women sit at a desk working together on a laptop and notebook, with the woman on the right smiling at her colleague.

Header

B2B Insurance Marketing Case Study: RSA | FST

Enhancing Broker Engagement

A Business That Understands

A woman smiling while wearing a straw hat, round sunglasses, and turquoise tassel earrings, with an RBC logo overlaid on her chest.

Text reads A bank for all of you next to a collage showing a person smiling, someone writing in a notebook, and people eating at a table.

01 Header v2

Financial Services Brand Campaign Case Study:  RBC | FST

A Bank For All Of You 

A stylized black-and-white icon of a spoon with quote marks inside the bowl, centered on a white twelve-pointed star against a red background.

fst site graphics Footer

London

Miami

Singapore

LET’S STRIKE <br />A MATCH

Full-funnel B2B brand and campaigns that get noticed in a world that isn't looking

The text STAND OUT OR STAND STILL in large, bold, orange letters against a cream background.

SOSS homepage

The text STAND OUT OR STAND STILL in bold red capital letters centered on a light background.

SOSS homepage mobile

A creative B2B Marketing Agency helping the world's biggest B2B brands capitalise on the unrivalled effectiveness that creativity can deliver

Fst logo in white lowercase letters inside a black circle.

fst logo RGB

B2B Marketing Agency | London • Miami • Singapore  | fst

77% of B2B creative is deemed mediocre and ineffective. So it’s surprising that so few seek out the unrivalled effectiveness that convention-breaking creative can deliver. Whilst mediocre creative generates roughly 0.25% market share growth, powerful creative generates roughly 2.5% market share growth. Creativity will become the last unfair advantage we’re legally allowed to take over our competitors and your next big marketing opportunity - if you want it to be. 

Creativity is a javelin

New research states that 95% of the time B2B audiences are out-of-market and won’t buy for months or even years. Let that sink in for a moment. This is why it becomes essential that your brand is easy to recall when your customers are in a buying mindset. Because people don't buy the best product, they buy the best product that they remember. To be remembered you need to be distinctive and break category convention - that’s where we come in. 

People buy the brands they remember

Nearly 80% of B2B marketing budgets are spent on performance marketing or lead generation, trying to get buyers to “buy now”. This strategy is ineffective as research states that 95% of your audience are not interested in your product right now. Therefore a healthy combination of product and brand messaging is the most effective mix, helping to catch the 5% that might be interested and leaving a lasting impression on the other 95%. This approach recognises that whilst you can’t push buyers down a funnel, you can catch them once they jump.

Your customers aren't pushed, they jump

Tenacity is perhaps the unsung attribute that underpins great B2B work. You need an innate desire to understand, to inhabit, to unravel, to problem-solve, to get your hands dirty. Like all good things, the more sacrifice it takes, the more rewarding the end result. In short, it has to be a labour of love, and that takes true dedication and commitment, wrapped in a trusting partnership.

Full-funnel B2B brand and campaigns that get noticed in a world that isn't looking

WORK

Visa

Visa Protect

UPS

It's never 'just a shipment'

Expereo

Speed of life

RBC

Ideas Happen Here

Honeywell Home

Got It

Visa

Peace Of Mind

Rentokil

Always On Watch

Ciena

Always Defining The New Standard

Thredd

Revealing Payments Magic

RSA

A Business That Understands

RBC

A Bank For All Of You

LET’S STRIKE A MATCH

London

Miami

Singapore

LET’S STRIKE
A MATCH