Always On Watch
Year
2024
Brand
Rentokil
The context:
Rentokil operates on a decentralised model, so regions are responsible for activating their own marketing campaigns. We worked with the central team to create a campaign and assets for the latest product to join Rentokil's digital range. A crucial objective was to get regional teams to engage with and adopt the approved creative and collateral.
The ask:
A campaign to start launching PestConnect Optix in Europe - combines smart cameras with AI to detect and identify pests
The hook:
If you're an ops manager for a food business, when it comes to pest control, constant monitoring brings peace of mind
The idea :
‘Always on watch so you don’t have to be’
The results:
‘Always on watch’ exceeded all expectations of securing internal adoption becoming the highest performing global campaign in 2024, based on views and downloads per market. It achieved 100% asset penetration in the first European market that launched Optix.
LET’S STRIKE
A MATCH
London
Hannah McCracken
hannah@thisisfst.com
Miami
Alex Cleveland
alex@thisisfst.com
Singapore
Danica Burke
danica@thisisfst.com