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Always On Watch

Year

2024



Brand

Rentokil



The Context:
Rentokil operates on a decentralised model, so regions are responsible for activating their own marketing campaigns. We worked with the central team to create a campaign and assets for the latest product to join Rentokil's digital range. A crucial objective was to successfully drive engagement and secure maximum uptake from the regional teams.

The ask:

A campaign to start launching PestConnect Optix in Europe - combines smart cameras with AI to detect and identify pests

The hook:
If you're an ops manager for a food business, when it comes to pest control, constant monitoring brings peace of mind

The idea :
‘Always on watch so you don’t have to be’

The results:
‘Always on watch’ exceeded all expectations of securing internal adoption becoming the highest performing global campaign in 2024, based on views and downloads per market. It achieved 100% asset penetration in the first European market that launched Optix.

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LET’S STRIKE
A MATCH



London

Hannah McCracken
hannah@thisisfst.com

Miami

Alex Cleveland
alex@thisisfst.com

Singapore

Danica Burke
danica@thisisfst.com