Always On Watch
Year
2024
Brand
Rentokil
The ask:
A campaign to start launching PestConnect Optix in Europe - combines smart cameras with AI to detect and identify pests
The hook:
If you're an ops manager for a food business, when it comes to pest control, constant monitoring brings peace of mind
The idea :
‘Always on watch so you don’t have to be’
The results:
‘Always on watch’ exceeded all expectations of securing internal adoption with 100% asset penetration and 85% open rates of internal launch emails. It was the highest performing campaign in 2024 based on views and downloads per market
LET’S STRIKE
A MATCH
London
Hannah McCracken
hannah@thisisfst.com
Miami
Alex Cleveland
alex@thisisfst.com
Singapore
Danica Burke
danica@thisisfst.com