fst Website Case Study Visa ProtectCS Visa Protect Intro Visual

Visa Protect

Year

2025



Brand

Visa



The ask:
A campaign to promote ‘Visa Protect’ – a holistic end-to-end system that protects banks, and their cardholders against the growing threat of cyber crime

The hook:
Inadequate security measures leave your cardholders vulnerable

The idea :
Gaps in your system mean anyone can see in

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LET’S STRIKE
A MATCH



London

Hannah McCracken
hannah@thisisfst.com

Miami

Alex Cleveland
alex@thisisfst.com

Singapore

Danica Burke
danica@thisisfst.com