Always Defining The New Standard
Year
2022
Brand
Ciena
The ask:
Help Ciena reclaim their leadership position in the industry and remind customers of their rich history of innovation ahead of a new product launch
The hook:
Ciena always have been and always will be industry trailblazers
The idea :
Always defining the new standard
Related Work
LET’S STRIKE
A MATCH
London
Hannah McCracken
hannah@thisisfst.com
Miami
Alex Cleveland
alex@thisisfst.com
Singapore
Danica Burke
danica@thisisfst.com