A Bank For All Of You
Year
2024
Brand
RBC
The ask:
Reposition the RBC brand across the Caribbean as a bank that can deliver what we need, when that moment in our life demands it.
The hook:
RBC understands that every individual is made up of a great many different personas, roles, likes, dislikes, needs and requirements.
The idea :
RBC are a bank for all of you
LET’S STRIKE
A MATCH
London
Hannah McCracken
hannah@thisisfst.com
Miami
Alex Cleveland
alex@thisisfst.com
Singapore
Danica Burke
danica@thisisfst.com